The Restaurant Company (TRC) teaches consultants how to create and sustain powerful restaurant brands that connect emotionally with guests and drive long-term success. This course explores how brand identity, marketing strategy, and guest experience work together to shape perception, build loyalty, and increase revenue. Consultants learn to analyze a restaurant’s positioning, design authentic marketing campaigns, and craft consistent guest touchpoints that reflect the brand’s personality — from digital presence and visual design to service standards and atmosphere. By mastering these elements, TRC consultants gain the skills to help restaurants attract their ideal audience, deliver memorable experiences, and turn satisfied customers into loyal advocates, ensuring the brand thrives in a competitive market.